Using Colour Psychology for Marketing

Colour is of key importance when planning your marketing, as it influences the emotions associated with your brand. The weight of importance put on colour can sometimes be overwhelming, so here is a breakdown of all the main colours..

Black

Associations: Power, elegance, mystery, exclusivity, formality & strength.

Black can go with any colour & is often used for text. When used in larger quantities, black can give off a powerful punch, but too much and you won’t catch your target audience's attention. Used as a…